On the launch of the new website, Chris Papas Director of brandog.com.au, said "there was a real gap in the market for designer pet accessories which also complement today's modern interiors. Consumers now want to style their dog and their home at the same time. Featuring coordinating elements across all product lines, pet owners can now mix and match to create their very own signature look. With the new site, our customers can browse our entire range and place orders instantly from the comfort of their home. Additionally, we’ll soon be adding several interactive features on the site and will be offering freebies with product purchases.” E‐store shoppers will experience painless navigation of all the pet accessories Brandog has to offer. Every piece from the Brandog Collection is accompanied by multiple high‐res photos so that buyers can see exactly what they are getting. Personalised Gift Cards, Pet Photography and Wholesale is also available. Best of all, payment is available through PayPal which offers secure transactions through Visa and MasterCard. Additionally, customers can subscribe to BrandogSCOOP where they will receive a "legs up" on all the latest store promotions and canine trends.